TARRYTOWN,
NY, Feb. 14, 2018 (GLOBE NEWSWIRE) -- Snack brand development company
NightFood Holdings, Inc. (OTC: NGTF) announced today that MJ Munchies,
an NGTF wholly owned subsidiary, has completed acquisition of
HalfBaked.com.
The
Company intends to use the HalfBaked.com domain for online sales and
marketing of its marijuana-related snack and edible lines, to be
marketed under the trademarked brand name, Half-Baked.
It
was recently announced that the Company had completed its application
with the United States Patent and Trademark office for the brand name
“Half-Baked” through their corporate intellectual property law firm,
Pinnacle IP Strategies.
“Acquisition
of HalfBaked.com further strengthens what we believe is already an
extremely powerful brand and trademark for the space we’re entering,”
stated CEO Sean Folkson. “Looking forward over the next few months and
years, we’re very excited about our positioning as it relates to snacks
and edibles.”
Half-Baked
snack products are currently in development, under the guidance and
oversight of NGTF’s Peter Leighton. Leighton is an accomplished veteran
with 30 years’ experience in consumer products, nutrition, and
functional foods. Over the last two decades, Leighton has led innovation
and product strategies for brands such as Natrol, Weider Nutrition,
Cascadian Farm, Tiger’s Milk, and National Beverage Corp.
The
Company plans to distribute Half-Baked branded snacks both online and
in dispensaries throughout the country. The Company is excited about the
products in development, and believes the line will be unique in the
industry.
An
investor conference call is being coordinated for the week of February
26, 2018. An announcement will be made prior to the call so investors
can have all the details necessary to attend the call and submit
questions for management.
About NightFood:
NightFood (OTC: NGTF), operates both NightFood, Inc. and MJ Munchies, Inc.
NightFood,
Inc, “The Nighttime Snack Company”, is a snack food company dedicated
to providing consumers delicious, better-for-you, sleep-friendly choices
for evening snacking. According to IRI Worldwide, 44% of snack
consumption occurs at night, representing a consumer spend of over $1B
weekly on nighttime snacks.
Market
research giant Mintel recently released a report identifying nighttime
specific food and beverages as one of their most “compelling and
category changing” trends for 2017 and beyond.
Currently,
consumer’s most popular choices are cookies, chips, ice cream, and
candy. These options are generally understood to be unhealthy, and often
contain ingredients and nutritional profiles that can impair sleep
quality. NightFood creates, manufactures, and distributes snacks
formulated to help consumers satisfy nighttime cravings in a better,
healthier, more sleep friendly way.
MJ
Munchies, Inc. was recently formed as a new, wholly owned subsidiary,
to exploit legally compliant opportunities in the CBD and marijuana
edibles and related spaces. The Company intends to market some of these
new products under the brand name “Half-Baked”. As the legal landscape
around CBD and cannabis related products continues to change and evolve,
MJ Munchies will continue to explore, identify, and capitalize on
opportunities clearly defined as legal. The Company believes tremendous
opportunities currently exist to launch successful and compliant
products in this space, and that such opportunities will continue to
grow over time.
Forward Looking Statements:
This
current press release contains "forward-looking statements," as that
term is defined in Section 27A of the United States Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. Statements
in this press release which are not purely historical are
forward-looking statements and include any statements regarding beliefs,
plans, expectations or intentions regarding the future, including but
not limited to, any products sold or cash flow from
operations.
Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among others,
the inherent uncertainties associated with distribution and difficulties
associated with obtaining financing on acceptable terms. These
forward-looking statements are made as of the date of this news release,
and we assume no obligation to update the forward-looking statements,
or to update the reasons why actual results could differ from those
projected in the forward-looking statements. Although we believe that
the beliefs, plans, expectations and intentions contained in this press
release are reasonable, there can be no assurance that such beliefs,
plans, expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should also
refer to the risk factors disclosure outlined in our most recent annual
report for our last fiscal year, our quarterly reports, and other
periodic reports filed from time-to-time with the Securities and
Exchange Commission.